Automations

The welcome automation and abandoned cart recovery

3 min read

Automations in ClevMail are triggered by a specific subscriber event, not by a fixed calendar like the recurring newsletter.

The welcome automation

It starts automatically when a new subscriber joins the list, whether they came in through a signup form or an import. We recommend leaving Skip weekend off for this automation, so the first email arrives right away, while interest is still fresh.

Abandoned cart recovery

Relevant for online stores. It triggers on an abandoned cart event sent by your store, so it needs a connected store. Without one, the automation can be created but nothing will start it.

Per-automation reports

The Report button on each automation card opens detailed performance for that sequence, separate from the account's overall statistics.

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